Small businesses are the foundation of the American economy and are a huge part of our daily lives. They’re our neighbors, and have always been on the corner of Main and 1st for us. Now it’s our turn to return the favor. Why? Because it’s the right thing to do. We’re a group of ad people aligned on a common mission – to help small businesses and start-ups. From business solutions, advertising, social media, content, videos, branding and everything in between. At a time of uncertainty, and in some cases, desperation, we choose to be optimistic about the future and put our skills to work for good. Helping to ensure we all get through this together. Small businesses are the foundation of the American economy and are a huge part of our daily lives. They’re our neighbors, and have always been on the corner of Main and 1st for us. Now it’s our turn to return the favor. Why? Because it’s the right thing to do. We’re a group of ad people aligned on a common mission – to help small businesses and start-ups. From business solutions, advertising, social media, content, videos, branding and everything in between. At a time of uncertainty, and in some cases, desperation, we choose to be optimistic about the future and put our skills to work for good. Helping to ensure we all get through this together.Our Mission
Our Mission
The Art Of Good Team.
We’re a collective of art directors, writers, producers, strategists, project managers, account people, thinkers, makers, and doers who are good at what we do and have raised our respective hands to help.
We believe that everyone at TAOG is equally important and valuable – and strongly resist beating our own chests and creating wasteful layers of bureaucracy. However, we do have a leadership team in place, responsible for keeping an eye on our mission and setting the vision for future success.
Mauro Borges – Founder and CEO
Paul Schmidt – President
The Art Of Good Team.
We’re a collective of art directors, writers, producers, strategists, project managers, account people, thinkers, makers, and doers who are good at what we do and have raised our respective hands to help.
We believe that everyone at TAOG is equally important and valuable – and strongly resist beating our own chests and creating wasteful layers of bureaucracy. However, we do have a leadership team in place, responsible for keeping an eye on our mission and setting the vision for future success.
Mauro Borges – Founder and CEO
Paul Schmidt – President
Our Story
Born to help small biz through tough times.
Flashback to March 2020: Quarantine. Empty streets. Skyrocketing uncertainty. While corporations had the size and means to adjust and continue on, the pandemic sent America’s small businesses scrambling. A group of ad people saw an opportunity to donate their time, talent and skills to help small businesses – gratis.
The Art Of Good started with a handful of ad creatives offering pro bono services to mom and pop operations. Word soon got around, and within weeks nearly hundreds of volunteers came aboard to support dozens of local businesses. All it took was a couple of LinkedIn posts, an online form, a basic Slack channel, and a whole lot of passion.
As Covid continues, TAOG stays relentless. We keep our eye on the goal of helping more and more operations in need. And are working on new formats and systems to continue to help small businesses even when the virus is in our rearview mirror. Because anyone who’s ever run a small business knows, the challenges keep coming. And it’s always nice to have someone in your corner.
Doing good from coast to coast.
We’ve proudly partnered with small businesses all across the USA. No matter the city, state, or time zone, we’re here to help as many of our collective neighbors’ businesses as we can.
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Small businesses that we have helped, or are currently working with.